Happy Friday, folks! Today I want to talk about one of the most important parts of sales – your customer service voice. No matter where you are in the company, whether it be at the receptionist’s desk, a salesperson, or CEO, everyone needs to know how to be good at communicating with clients, patrons, potential prospects: everyone you come in contact with.
No matter your job title, you are a representative of your company, so you want to give a good impression. They aren’t talking to the CEO or your manager, but they are talking to you. At that moment, you are the brand. You’re the access point. Are you representing the company and brand the way the owner would present it? If you meet that expectation, you are meeting a moment of neutrality, but focus on meeting and setting a moment of magic and exceeding their expectations.
One of the easiest ways to know if you are on the right path of customer service response is to ask yourself: Would you buy from you? Are you friendly, pleasant, and informative? Do you remember the client or potential client’s name? Making them feel important and making the client feel and know we care about what they want and need matters much more to the endgame of the sale than the information you present.
Reputation is one of the most challenging and vital things to build but one of the easiest to lose. Remember to make sure you can make everyone and anyone who walks into your office building know that they are welcome, they are seen, and that you care about them. Remember, people don’t care about how much you know until they know about how much you care.
Go check out some of my past podcasts about customer service like ‘Be Our Guest’ and ‘Better Service, Better Results: The Importance of Customer Values in the Business World’. I hope you learned valuable lessons about customer service and apply them to your business.